These clock adjustments are made in the spring and fall, usually from mid-to-late-March and late-October to early November. Each country determines its specific time change procedures. Twice a year, you'll need to factor in Daylight Saving Time (DST), in which many countries adjust their clocks. In this case, you'll need to convert Eastern Time (ET) for New York to Central European Time (CET) for Paris. For instance, you may be planning your email marketing and communication campaigns from your office in New York, while your target audiences are in Paris. 24-Hour Clock Time Conversion TableĪnother time-related aspect to stay on top of is time zones. Here's a handy table to help you easily convert AM and PM times to a 24-hour clock time format. As a refresher, the United States uses an AM and PM format, whereas the 24-hour clock, sometimes referred to as military time, is more commonly used in Europe. Naturally, there are differences to consider from one country and culture to another, and one of the most practical ones is the timing of your communications. Here are some helpful resources to avoid confusion and get your best results. This opens up endless possibilities to strengthen long-term relationships and to learn what people like about your products and services.Ĭommunicating with audiences around the globe presents both an exciting opportunity as well as some unique challenges and considerations. (n.d.Support > Useful Tools for Email Marketers and CommunicatorsĢ4-Hour Clock Time Conversion Table and Other Useful Tools for Email Marketers and CommunicatorsĮmail is one of today's most effective marketing channels because you're communicating directly with your audiences who want to hear from you. Next time you check your watch or glance at the clock, think about how every second has been accounted for in our world. The reading material alone is in of itself is bulkage that extends the typical mind. If you ever have some free reading time, check up on the standards of measurement on a global basis. If we knew the calculations, astronomical observations, worldwide coordination, and the international time associated groups that keep our clocks running on time, it would be more than the average person could handle! UTC was internationally implemented replacing GMT.The International Time Bureau coordinated an international/universal coordination of time/frequency which became known as UTC.Naval Observatory all agreed to coordinate time/frequency transmissions based on UT2. The Royal Observatory (Greenwich,) National Physical Laboratory England, and the U.S.UT2 – did the same thing UT1 did but used a seasonal variant to account for the Earth’s rotational speed seasonal difference. UT1 – did the same thing UT0 did but also measured the position of the pole in respect to the site that was observing it making small corrections to be able to produce a time scale. UT0 – measured the Earth’s rotational axis in respect to a site that was observing it. The International Astronomical Union (astronomers) recognized that there were three versions of their “universal time.”.This changed did not apply to the general population as it was adopted for astronomical research only.“Universal time” replaced the astronomoer’s GMAT.The International Astronomical Union (astronomers) replaced GMT with what was referred to as “universal time” although it was not yet recognized as UTC. This new time was called Greenwich Mean Astronomical Time (GMAT.) GMAT was the standard by which astronomers measured time.
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